Why you need email marketing in your salon or beauty business
The power of email marketing is sometimes underestimated with the popularity of other digital marketing platforms like social media rising rapidly but it’s a platform that shouldn't be neglected. It's an incredible way to connect with your clients plus its very affordable form of marketing. Investing your time into creating a monthly newsletter blast will be beneficial in growing client loyalty and resulting in direct bookings. Below are some of the many benefits I see from nurturing your email marketing.
Connection- Unlike when you post on your social media feed, sending out a monthly email is a direct connection with your client base. These clients are loyal to you, they trust you and delivering a regular newsletter is a way to deliver promotions, new product launches, salon news and share your professional knowledge. Email marketing is also a way to reach your community in a personal manner, it's a great way to build relationships with your existing clients and the wider community. Don’t be afraid to share who the people behind your brand are and invite your clients to reply and ask questions, share stories and have fun! Make sure your emails are engaging and something people want to open up and read.
Traffic to your website and increased SEO- Email newsletters are an effective way to increase organic website traffic. Including direct links in your newsletter to products, gift voucher purchases, blog posts or online bookings is an amazing way to direct your clients to your website, these direct clicks also assists in boosting your SEO!
Increase bookings and product sales- Monthly newsletters are a great way to focus your clients to book treatment promotions and purchase products through direct booking or shopping links. You can focus these treatments on seasonal promotions eg Summer Skin Hydration Facial or an IPL sale in winter. Get bookings and fill those appointment columns!
Showcase your professional knowledge- As professional hair, skin or beauty experts our level of expertise is often underestimated. Providing education through your newsletter is a great way to showcase your knowledge and prove your business as a leader in your industry.
Make 2022 the year you invest in regular monthly newsletters! If this is something you would like to outsource, our team can help you design and send out a newsletter that represents your brand. Check out our online store here and see our amazing valued bundles.